Viva Magenta is the 2023 Pantone Color of the Year

This year’s Color of the Year is powerful and empowering

VIVA MAGENTA is the 2023 Pantone Color of the Year that the New York Times describes as “a hue with a lust for life. Not the aggressive synthetic of Barbie, not the intense luxury of Valentino couture, not the tired millennial salmon, but a saturated shade honking on the threshold of fuchsia, definitely not organic but not quite electric.”

Pantone describes Viva Magenta as “brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.”  

How will Viva Magenta find its way into the new dream kitchens created by homeowners in 2023? Viva Magenta represents a desire for homeowners to make a bold statement in their new kitchens or baths. While not a color that we recommend for kitchen cabinets, the bold, bright color choice is not surprising. While white will remain the color of choice for many homeowners, we find an equal number of those renovating their homes to gravitate toward colorful palettes ranging from bold and earthy tones such as burgundy, dusty blue, deep fuchsia, and khaki green to new appreciation for neutral colors.

Viva Magenta packs a lot of drama in a small dose.
— Pantone on how to use Viva Magenta in Home and Interiors

The desire for earth tones in a new dream kitchen is the desire to bring a sense of warmth to the kitchen. As a result, we’ve seen increased demand for gold tones, blues, and green shades. Homeowners in Northeast Ohio have discovered multiple ways to incorporate color into their new kitchens, even when opting for white cabinetry. Brightly colored accent walls, gold-toned finished cabinets, appliance hardware, plumbing fixtures, artwork, chair and bar stool fabrics, backsplashes, and glassware provide numerous options to make a bold, colorful, and distinct design statement, bringing personality and warmth to any space.

How can you incorporate color into your new dream kitchen to provide warmth, energy, and design sophistication? Call us at 440-543-8050 or visit our showroom at 8454 E. Washington Street in Chagrin Falls, and let us explore the variety of colors that can make your dream kitchen a reality.

Emeil Soryal